Technology

Once again, we see the issue of transparency here.  Ditto on the Oprah Surface debacle of just a few weeks ago.  (particularly interesting since both these figures position themselves as such spiritually aware and mindful people, no?) Companies do not understand that not only is the worship of celebrity spokesperson dying off fast but that people are pondering just how honest the decision is, in the first place.  So if Keys is not a BlackBerry user, authentically, why should BlackBerry even hire her in the first place?  This would certainly not be the case if it were just a "mere mortal"!  BlackBerry would have thoroughly vetted them, and if they hadn't supported the company before, adios!  In the SmartPower era we will see consumers call brands to think on a more socially even level, if they even want the hope of someone buying their goods.  Thing is, are they listening or still trying the old top-down approach of shoving images to the masses and thinking it will all be accepted without question as in the past...