As the summer heats up so, too, do the conversations regarding race, seemingly. No matter that Scott is known for "statement" making clothing and accessories, America is quite sensitive to all matters regarding race. What will be interesting to watch is whether or not Adidas does more to "apologize." In the meantime, it will have to think of another way to compete with Kanye's help over at Nike, huh?
Adidas had planned to launch what it thought was a popular new sneaker via the creative direction of outlandish fashion designer Jeremy Scott. The sneakers' ankle shackles were supposed to be 'edgy,' but to many people, they implied slavery, instead. Adidas seemed to have read the mountain of criticism against its new sneaker and decided to backtrack. Adidas issued a statement: "We apologize if people are offended by the design." Criticism was not totally unanimous. The photo received over 38,000 likes on Facebook. And that's not the only place opinions were voiced.
Good gravy. Welcome to the laws of supply and demand; if you hate them, just don't freakin' buy them... If enough people buy them for them to last, they probably weren't all that offensive to begin with. Tired of the hypersensitive determining what does and does not go on the "open" market and making other people's decisions for them in advance.