A slightly mixed bag of apathy and support for the new product. So are we looking at declining brand loyalty, brand substitution or what? What's that mean anyway? Well, consumers are more versatile and less loyal than ever. Forget the lemming, Gladwell tipping point philosophy. Those days are numbered, without a doubt. This is about bottom up where the consumer is making more of the power decisions than ever. Consumer behaviorists are talking about something now called ‘choice repertoire’. This hot new buzz terms describes the fact that Joe Consumer can no longer be identified by a brand, but rather by a set of brands he or she will choose, with a specific probability, within the same product category. That just means that brands will have to probably become even better at seduction and offering up some additional goodies (listening Apple?) to retain market power. We'll be tracking this one. In the meantime, wondering how many tablets got damaged during Sandy in NYC? Thoughts are def with our NY and NJ readers in particular due to the damage there!!!
In spite of Hurricane Sandy cancelling Google's event plans in New York, the company announced its new lineup of phones and tablets anyways. The biggest of these announcements is the introduction of the new Nexus 10 Tablet made by Samsung. It is the first Nexus tablet to be in direct competition with an Apple product, the fourth generation iPad. This new tablet is supposed to blow Apple out of the water with a much better retina display, stereo speakers, and cameras in the front and back of the thin machine. The price tag isn't too shabby either- $399. The only comparable downfall is that Samsung's tablet can only connect to available Wifi instead of having its own 3G or 4G network already installed. Let's see what the techies have to say about this one...
Nexus 10 beats the iPad 4 hands down. It's faster, it has a much higher resolution screen, plus it's smaller, and lighter. Personally I think it's a great product at a great price, and from a hardware perspective there's a lot to like...
Stick it to Apple. They made you pay billions and now you have the chance to stop giving them the best retina displays so that you can use it in your own devices. Just make sure the patents work out this time....
What is Facebook doing?! Here today, gone today? What is next. And judging from the comments, users are starting to become more and more skeptical. This will be about all companies learning new definitions about boundaries, transparency, privacy. Some will fall, others will rise (who really get it). What we'd love to know is: who is the exact engineer who got the idea for this app first and why? That's the real question! Childhood issues, perhaps?
For a few hours, Facebook users were able to locate "friends" that were in physical proximity via Facebook’s newest app -- "Find Friends Nearby." It uses GPS to indicate your location to everyone, anyone of whom you are a "friend." People expressed concerns over privacy issues and even nicknamed the new service the “Stalker App.” After the push-back, Facebook did a fast take-down just hours after it had quietly launched the app. Facebook released a statement afterward saying: “This wasn’t a formal release -- this was just something that a few engineers were testing. With all tests, some get released as full products, others don’t.” Ah...yeah. Let's see what the digerati have to say about that.
People in my neighborhood are able to randomly try to friend me using this app. … The unanswered questions are the ones that scare me most: What info has Facebook saved off of each persons browsers and have used without users permission to adjoin these "location near to you friends.” … Facebook is starting to creep me out-less sharing for me. … This is the future of relationships. Through geo-location awareness you're able to enhance your social sphere. It's only going to become more automated and more expected.
So Facebook now wants to ruin whatever little privacy you have left when you are outside and minding your own business. … In order for this to work, you have to open the specific page in the app. … You have control in your OS over which app has access to your GPS location. If you're worried about being tracked by an app, don't let it have access to GPS. … If you want a friend to know where you are, isn't it just easier to hit speed dial than to navigate to a webpage?
You only show up in that list when you have the page open. It's not a feature that is "on" or "off". The deal is - both users trying to friend each other go to this page and then they will both appear. If you don't ever go to that page (which takes about 20 taps on the iOS app to get to, so no one is going to do it), you'll never show up. … I found this latest assault on our privacy courtesy a Facebook appalling. … I am curious how many users Facebook would retain if sharing were no longer optional, but a requirement of membership.
We've only just begun to see the tip of the iceberg in Tablet entrants, but one thing is sure - the tech-minded make no bones about which companies and systems they are behind. Only time will tell if consumers will really be checking for Surface. Funny that the same week Microsoft makes this announcement, a study is released that says that consumers want more ad-supported Tablet apps (so that they don't have to pay for them). In the era of bottom up, rather than top down, how will companies manage to stay on top of consumer needs when consumers are actually outpacing the ad agencies, etc. that actually used to dictate to them? Interesting to watch!
Microsoft is joining the tablet game. Just announced this week: Surface. The devices are based on Windows 8 and are designed for work and play. It's 9.3 millimeters thick, and it weighs 1.49 pds. Its display is 10.6-inch widescreen HD. The big difference between that and other tablets? Surface is sold with a keyboard. In a way, it looks like mini-mini laptop. But do techies think the market is ripe for Surface? Let's see.
Microsoft has a much larger user base to support than Apple. Apple can safely remove legacy support but if Microsoft does it, they'll get lots of big business complaining because their ancient specialist software no longer works. Microsoft did kill of 16-Bit support in Windows x64, which means the majority of DOS and all Windows 3.1 apps don't work....
What I don't get is why they came up with 2 versions. Its like they were conflicted in the direction of tablets, and so bet on 2 designs. Pick one. Either tablets are fully functional notebook replacements...or they're a new class of computing device with a separate mobile OS. Personally, I would be happy with a mobile OS that is a portal to a Windows 8 computer.
Microsoft's new tablet... could change how CIOs think about tablets. Mobile devices are so intrinsically personal that CIOs have almost been forced to allow employees to dictate which mobile devices they’ll use for work purposes....But CIOs secretly wishing for a Windows device attractive enough to entice consumers that also includes features businesses need, like support for legacy applications, should rejoice in Surface.