Tue, 10/30/2012 - 10:34pm
A slightly mixed bag of apathy and support for the new product. So are we looking at declining brand loyalty, brand substitution or what? What's that mean anyway? Well, consumers are more versatile and less loyal than ever. Forget the lemming, Gladwell tipping point philosophy. Those days are numbered, without a doubt. This is about bottom up where the consumer is making more of the power decisions than ever. Consumer behaviorists are talking about something now called ‘choice repertoire’. This hot new buzz terms describes the fact that Joe Consumer can no longer be identified by a brand, but rather by a set of brands he or she will choose, with a specific probability, within the same product category. That just means that brands will have to probably become even better at seduction and offering up some additional goodies (listening Apple?) to retain market power. We'll be tracking this one. In the meantime, wondering how many tablets got damaged during Sandy in NYC? Thoughts are def with our NY and NJ readers in particular due to the damage there!!!
In spite of Hurricane Sandy cancelling Google's event plans in New York, the company announced its new lineup of phones and tablets anyways. The biggest of these announcements is the introduction of the new Nexus 10 Tablet made by Samsung. It is the first Nexus tablet to be in direct competition with an Apple product, the fourth generation iPad. This new tablet is supposed to blow Apple out of the water with a much better retina display, stereo speakers, and cameras in the front and back of the thin machine. The price tag isn't too shabby either- $399. The only comparable downfall is that Samsung's tablet can only connect to available Wifi instead of having its own 3G or 4G network already installed. Let's see what the techies have to say about this one...
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